I’m a senior designer with over 15 years of combined freelance and professional experience in the creation of digital products, services, user interfaces and experiences. My work helps organisations and governments solve complex problems that affect large populations.

I’ve designed for some amazing clients; crafting simple, beautiful, engaging user experiences for both mobile and web.

In the private sector, I’ve worked on large, complex digital transformation projects across several sectors, modernising applications and platform design.

In the public sector, I’ve designed products and services that help create a simple, joined-up and personalised experience of government for everyone.

I've ideated, designed and prototyped everything from simple mobile apps to complex platforms. And I’ve joined-up government digital services you use daily.

I’ve led interaction design for many GDS projects at GOV.UK including the central government Cabinet Office, MoJ, DfE and HMRC using design and code to prototype and deliver user needs.

I’ve worked to all 14 points of the GDS service standard including accessibility requirements. At the same time documenting evidence, presenting and passing service assessments in alpha, beta and live phases.

You can hire me as an independent contractor or as part of a product team

I’m passionate about user-centricity, designing and delivering compelling future state experiences using collaborative digital tools, technologies and design thinking.

I can help you with anything design, at any phase of the agile project. Be it discovery, alpha, beta or iterating in live. Be it service design, visual, interaction design or beyond.